景德镇鸡排哥爆火背后的秘密：原则性服务如何创造情绪价值
Estimated reading time: 5-6 minutes
Key Takeaways
- Principles Over Profits: Li Junyong’s strict rules (fixed hours, student priority) created immense trust and emotional value.
- Emotional Resonance: In an era of information overload, predictable, sincere service provides a rare sense of security and being “treated well.”
- Universal Application: The “Chicken Chop Brother mindset” of focus, sincerity, and principle can be applied to any job or study routine.
Table of Contents
Introduction: The Principled Chicken Chop Brother
Hey guys! 最近你的朋友圈被一位“鸡排哥”刷屏了吗？来自江西景德镇的一位普通炸鸡排摊主，竟然因为“太有原则”而火爆全网！这不禁让我思考，在流量为王的时代，为什么这种看似“古板”的工匠精神能引发如此强烈的共鸣？今天，我们就来聊聊“景德镇鸡排哥”李俊永的故事，看看平凡岗位上的坚守如何绽放出不平凡的光芒。
Hey everyone! Has your social media feed been flooded by a “Chicken Chop Brother” lately? A regular fried chicken stall owner from Jingdezhen, Jiangxi, became an internet sensation precisely because he’s “too principled”! This makes me wonder, in an era where traffic is king, why can this seemingly “rigid” craftsman spirit resonate so deeply with people? Today, let’s talk about the story of Li Junyong, the “Chicken Chop Brother” from Jingdezhen, and see how perseverance in an ordinary post can radiate extraordinary light.
#工匠精神 #景德镇鸡排哥 #平凡岗位不平凡 #生活点滴 #情绪价值
The Story of Li Junyong and His Rules
李俊永，这位在景德镇五中附近摆摊的“鸡排主理人”，以其独特的经营原则迅速出圈。他的原则简单却有力：下午四点半后不接待散客，优先服务放学的学生；学生购买鸡排比散户便宜1元；固定出摊时间，稳定产品价格，保持亲民风格。这些原则看似普通，却在日复一日的坚持中，沉淀出了打动人心的力量。有网友调侃说，这是“6元的鸡排卖出了60元的情绪价值”。的确，当我们在生活中越来越难感受到真诚与专注时，鸡排哥的坚持就像一股清流，提醒我们“被好好对待”是一种多么珍贵的体验。
Li Junyong, this “Chicken Chop Manager” operating near Wuzhong Middle School in Jingdezhen, quickly gained fame for his unique business principles. His rules are simple yet powerful: no walk-in customers after 4:30 PM, prioritizing students after school; students get a 1 RMB discount compared to other customers; fixed operating hours, stable prices, and a down-to-earth style. These principles might seem ordinary, but through day-after-day persistence, they have accumulated a power that touches hearts. Netizens joked that this is “6 RMB chicken chop selling for 60 RMB’s worth of emotional value.” Indeed, when it’s increasingly hard to feel sincerity and dedication in daily life, Chicken Chop Brother’s perseverance feels like a breath of fresh air, reminding us how precious it is to be “treated well.”
#原则 #真诚 #坚持 #鸡排哥李俊永 #价值创造
Why It Resonates: The Psychology Behind the Phenomenon
在当代社会，“工匠精神”早已超越了传统手工艺的范畴，悄然渗透到服务业等各个领域。江西景德镇“鸡排哥”的爆火，正是这一趋势的生动注脚。本文将从社会心理学和传播学角度，深度剖析“鸡排哥现象”背后的逻辑：为何一种极致的“原则性”服务，能在短视频平台引爆关注，并转化为强大的线下吸引力？
In contemporary society, “Craftsman Spirit” has long transcended the realm of traditional craftsmanship, quietly permeating various fields like the service industry. The viral success of Jingdezhen’s “Chicken Chop Brother” is a vivid footnote to this trend. This article will deeply analyze the logic behind the “Chicken Chop Brother phenomenon” from the perspectives of social psychology and communication studies: Why can an extremely “principled” service引爆 attention on short video platforms and translate into strong offline appeal?
鸡排哥的三大原则——时间原则、价格原则、服务原则——构建了一个独特的“信任场域”。在信息爆炸且信任感稀缺的网络时代，这种可预测的、稳定的、带有温度的服务模式，极大地降低了消费者的决策成本，并提供了确定性的安全感。尤其值得注意的是其“学生优先”和“学生优惠”策略。这不仅是商业策略，更是一种社会价值的嵌入，体现了对教育群体的关怀，巧妙地融合了商业利益与社会责任感，从而激发了更深层次的情感认同。景德镇文旅部门的顺势宣传，则进一步将这种个体行为提升为城市文化名片，放大了其社会效应。
Chicken Chop Brother’s three principles – time, price, and service – construct a unique “field of trust.” In the internet age characterized by information overload and a scarcity of trust, this predictable, stable, and warm service model significantly reduces consumers’ decision-making costs and provides a sense of security through certainty. Particularly noteworthy is his “students first” and “student discount” strategy. This is not just a business tactic but an embedding of social values, demonstrating care for the educational community. It cleverly blends commercial interest with social responsibility, thereby triggering deeper emotional resonance. The promotional efforts by Jingdezhen’s cultural and tourism departments further elevated this individual act into a city cultural名片, amplifying its social impact.
#现象分析 #社会心理学 #传播学 #鸡排哥现象 #服务业转型 #信任经济 #确定性 #社会价值 #城市名片 #情感认同
Applying the Mindset to Your Own Life
你是否曾觉得自己的工作平淡无奇？是否渴望在平凡的日常中找到不凡的意义？来看看景德镇鸡排哥李俊永吧！他用自己的行动诠释了：工匠精神，不在于岗位的高低，而在于对待工作的态度。他的爆火，为我们每个普通人上了一堂生动的“职业素养课”。现在，让我们一起探索，如何将“鸡排哥状态”应用到我们自己的学习和生活中，点燃属于自己的那份热爱与坚持！
Have you ever felt your job is mundane? Have you longed to find extraordinary meaning in ordinary routines? Look at Jingdezhen’s Chicken Chop Brother, Li Junyong! He demonstrates with his actions: Craftsman spirit lies not in the status of the position, but in the attitude towards work. His viral story teaches a vivid lesson on “professionalism” for every one of us. Now, let’s explore together how to apply the “Chicken Chop Brother state of mind” to our own studies and lives, igniting our own passion and perseverance!
鸡排哥的成功秘诀，归根结底是“真诚”二字。他的金句频出和高情商互动，并非刻意表演，而是长期专注和用心服务的自然流露。网友评价说：“咬下去的脆响里，藏着’被好好对待’的开心。” 这种超越产品本身的情感满足，正是现代消费者最渴望的“情绪价值”。我们不妨反思：在学习中，我们是否能像鸡排哥坚守出摊时间一样，坚守我们的学习计划？在与人交往中，我们是否能像他对待顾客一样，多一份真诚和体贴？模仿“鸡排哥状态”，不是简单的形式复制，而是学习其内核——在自己的岗位上，做到专业、专注、有原则、有温度。各行各业网友的模仿演练，正说明这种精神的可贵和普适性。
The secret to Chicken Chop Brother’s success boils down to two words: “Sincerity.” His frequent witty remarks and high-EQ interactions are not deliberate performances but natural overflow from long-term focus and attentive service. A netizen commented: “In the crispy sound of each bite, hides the happiness of ‘being treated well’.” This emotional satisfaction beyond the product itself is precisely the “emotional value” modern consumers crave most. Let’s reflect: In our studies, can we adhere to our study plans as steadfastly as Chicken Chop Brother adheres to his stall hours? In interpersonal interactions, can we be as sincere and considerate as he is with his customers? Imitating the “Chicken Chop Brother state” isn’t about superficial copying, but learning its core – being professional, focused, principled, and warm in our own positions. The mimicry exercises by netizens from all walks of life precisely demonstrate the value and universality of this spirit.
#职业素养 #热爱工作 #平凡中的不平凡 #自我提升 #生活态度 #真诚 #情绪价值 #专注 #原则 #模仿练习
Frequently Asked Questions (FAQ)
What are Chicken Chop Brother’s main business principles?
His core principles are: 1) No walk-in customers after 4:30 PM, prioritizing students after school. 2) A 1 RMB discount for students. 3) Fixed operating hours and stable, affordable prices.
Why did he become so popular online?
He became popular because his unwavering principles created a rare sense of trust and predictability. In a chaotic online world, his sincerity and dedication provided high “emotional value,” making people feel genuinely cared for.
How can I apply his mindset to my own life?
Focus on the core values: sincerity, focus, and principle. Apply this by being consistent and dedicated in your studies, being genuine in your interactions, and taking pride in doing your best, no matter how small the task seems.
